Remove Marketing Remove Participative Remove Social Capital Remove Technology
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Accountants Will Save the World

Harvard Business Review

But we got returns on our investment as well: Our employees were proud of the company and eager to participate; the disaster areas provided some of the best training on how to solve complex dilemmas; and of course the reputation of the company improved tremendously. Scaling Social Impact Insights from HBR and The Bridgespan Group.

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When Selling Digital Content, Let the Customer Set the Price

Harvard Business Review

This architecture reflects three key ingredients of today’s social marketplaces: Empowerment. We see this in marketing with product development and advertising, mostly. How about letting customers participate—at least to some controlled extent—in price setting to raise their level of engagement? The technology is there.

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The Big Goal Behind All that Customer Data

Harvard Business Review

That's because customers are your most credible and persuasive marketing and sales resources — much more knowledgeable about buyers' needs, and much less expensive than the resources you're probably currently using to grow your business. They're helping customers build social capital. And she's respected.

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How Blockchain Will Accelerate Business Performance and Power the Smart Economy - SPONSOR CONTENT FROM MICROSOFT

Harvard Business Review

Political economist Francis Fukuyama predicted a future when social capital would be as important as physical capital, and that only those societies with a high degree of social trust would be able to create large-scale organizations capable of competing in the new economy. Is blockchain appropriate?