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Ford's Impressive Sustainability Strategy

Harvard Business Review

JANUARY 19, 2011

The hybrid Prius was a legitimate business home run (2 million sold), and it helped both differentiate Toyota's brand as the market innovator and propel Toyota to unprecedented profits. Buried beneath the pizzaz of high-profile PR announcements, Ford has developed what appears to be a broad, well-thought-out sustainability strategy.

Strategy

Strategy PPM Long-term Short-term

Corporations Will Never Solve Climate Change

Harvard Business Review

DECEMBER 4, 2015

A recent UK report argued against the efficacy of voluntary measures, but the presence of 400 ppm CO 2 in the atmosphere should be enough to prove the point. Now we are left nearly empty-handed, with no meaningful regulation of greenhouse gas emissions, and no market-based mechanisms to control them, either.

PPM

PPM Policies Engineering Airlines

Ford's Impressive Sustainability Strategy

Corporations Will Never Solve Climate Change

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