LDRLB

SEPTEMBER 12, 2013

The BoP markets are a hotbed for innovation and companies that are able to mold their business models to fit within this paradigm can truly alter traditional business models. Prahalad , the brilliant management guru. Common marketing theories from the 4Ps to the 5Cs have failed when trying to engage the BoP.

Competitive Advantage 154

Competitive Advantage Prahalad Blue Ocean Strategy Glocalization 154

Marshall Goldsmith

JULY 18, 2011

One commented that "he travels through life, constantly observing. o Find your own market niche In the same way that successful entrepreneurs provide innovative solutions to market opportunities, you can work to develop a special competency that differentiates you from everyone else. He doesn't just observe - he acts!

Ulrich 134

Ulrich Hersey Prahalad Mission Statement 134

Harvard Business Review

DECEMBER 1, 2010

Leaders of these companies now believe that "doing good" can be a powerful strategy for growing markets, stimulating innovation, motivating employees, tapping into new talent pools, and actually reducing costs. Can you reduce business and commuter travel, or make it more efficient? Prahalad called the bottom of the pyramid.

Prahalad 15

Prahalad NGO Long-term Energy 15

Harvard Business Review

FEBRUARY 14, 2011

Thomas Cook Group, the tour operator, indicated that the cost of the Egyptian and Tunisian uprisings would be on the order of $32 million and Tui Travel has warned it could lose up to 30 million pounds. Prahalad noted several years ago, multinationals can both serve a key market and make profits by serving the "bottom of the pyramid."

Strategy 13

Strategy Politics Short-term Long-term 13