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4 Post-Pandemic Marketing Tips to Help Your Business

Strategy Driven

For some, the key to survival was calling up venture capitalists like Mark Stevens for a quick influx of cash, but not everyone was able to receive funding assistance. Since you can’t always depend on a financing source to help you out when times get tough, you need to boost your marketing plan and develop loyalty among your customers.

Tips 84
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Integrated Marketing and Social Networks

Coaching Tip

On the other hand, they have opened up a lot of opportunities," said David Cowan, a venture capitalist at Bessemer Venture Partners in Menlo Park, CA. So far, Facebook's key battleground has been in online marketing. market, which reached $8.88 of the U.S. billion in 2010, according to research firm eMarketer.

Marketing 102
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Everything You Didn’t Know You Wanted to Know About the Pallet Industry

Harvard Business Review

Knowledge@Wharton gets a nice little debate going in this explainer about Amazon’s tactics to force publisher Hachette to get with the program. Digital markets produce much lower profit per item,” Pakman lectures us. Photos of David Pakman’s desk and an estimate of his salary were unavailable to the Shortlist at press time.

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“Trust Me, I’m a Leader”: Why Building a Culture of Trust Will Boost Employee Performance – and Maybe Even Save Your Company

Strategy Driven

A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. He was named one of the country’s Top 100 venture capitalists in 2009 by AlwaysOn and has led investments in many successful high-growth companies as a partner at several Bay Area VC firms. About the Author.

Company 62
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“Trust Me, I’m a Leader”: Why Building a Culture of Trust Will Boost Employee Performance – and Maybe Even Save Your Company

Strategy Driven

A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. He was named one of the country’s Top 100 venture capitalists in 2009 by AlwaysOn and has led investments in many successful high-growth companies as a partner at several Bay Area VC firms. About the Author.

Company 50
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3 Ways to Take Action in the Face of Uncertainty

Harvard Business Review

As one successful venture capitalist told me, “we try to make new mistakes each day.” During his military career, Petraeus stressed the importance of the “strategic corporal,” the young leader whose tactical actions could have strategic consequences, advancing or undermining an overall campaign.

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The Pitfalls (and Upsides) of Partnering with Entrepreneurs

Harvard Business Review

Intrinsic in entrepreneurship is a long period of living in a twilight fluctuating between breakthrough market success and breakdown (i.e. going out of business) when revenues are too few too late, and expenses are too many too soon. Many corporate executives fail to realize just how close to the precipice many startups are.