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Essential Online Marketing Tips All Business Owners Must Know

Strategy Driven

You’ve had an excellent idea for a small business and you want to get it off the ground before anyone else can take it off the market. In fact, most internet marketing companies, such as Excelsior Internet Marketing , would recommend that perfecting your SEO should be your first step. Use email marketing. Build a website.

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Working from Home with A Disability

Strategy Driven

Advances in technology and online job roles present a much greater opportunity for those with disabilities to work from home, and this can actually be an advantage. If you are computer savvy then suggestions could include: Remote telemarketing. Depending on the impairment, disability can influence the duties you are able to perform.

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Change management and sales: influencing the buying decision path

Strategy Driven

Sales, marketing automation, and the new telemarketing field, ignore the change management aspect of what buyers must accomplish and instead focus on figuring out how and what and to whom to pitch their solution. A Buying Decision Is A Change Management Problem. Let me back track a bit.

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B2B Salespeople Can Survive If They Reimagine Their Roles

Harvard Business Review

A company’s goal should be to integrate its arsenal of traditional and emerging digital marketing tools and specify where the field salesperson should be involved, if at all. Fortunately, B2B executives can draw upon sound guidance when reformulating their sales and marketing efforts. Nothing could be further from the truth.

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The Twelve Sales Metrics that Matter Most

Harvard Business Review

I recently conducted an extensive research project involving more than one-hundred vice presidents of sales at top technology companies (software, cloud, computer hardware, and telecommunications) to better understand the art and science of managing a sales organization today. SMB Specialization. Field Sales Revenue Trends.

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Can We Finally Eradicate Bad Products?

Harvard Business Review

Today, consumers, not marketers, rule the roost. As consumers, we readily dictate how and when marketers reach us. And outsourced technology providers, such as Bazaarvoice, made it relatively straightforward to add consumer product reviews to retail sites. Consumers also methodically began to review specific products one by one.