LDRLB

MAY 26, 2014

Actually, this project started probably three or four years ago when Paul’s last book came out, which is called Jumping the S-Curve. Everybody was expanding and growing and you had this really crazy stuff going on, people who didn’t know how to operate in a competitive market. I think it’s a risk when you deregulate an industry.

Early Adopters 60

Early Adopters Rogers Disruptive Innovation Innovation 60

Strategy Driven

DECEMBER 2, 2011

The longer they network, the better they get at niche marketing. Breakfast clubs carved their own niche… a balance of business, community and social networking. Spending time networking or volunteering for projects seems like a good idea at the time. That makes it hard to market the concept as your creation.

Committee 52

Committee Learning-by-Doing Consultative Budgeting 52

Miles Anthony Smith

NOVEMBER 7, 2019

It helps you reach a specific (even niche) market through targeted content topics centered around the challenges of your audience(s). Some companies haven’t used an agency because they believe no one knows their product and the reason for operating in their space as well as they do. Eva Hatzenbihler Know your market!

Marketing 105

Marketing Content Audience Brand 105