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Learn from Your Analytics Failures

Harvard Business Review

In pre-Big Data days, for example, a hotel chain used some pretty sophisticated mathematics, data mining, and time series analysis to coordinate its yield management pricing and promotion efforts. The projections worked fine for about a third of the hotels but were wildly, destructively off for another third.

Hotels 10
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Learn from Your Analytics Failures

Harvard Business Review

In pre-Big Data days, for example, a hotel chain used some pretty sophisticated mathematics, data mining, and time series analysis to coordinate its yield management pricing and promotion efforts. The projections worked fine for about a third of the hotels but were wildly, destructively off for another third.

Hotels 8
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Where Open Innovation Stumbles

Harvard Business Review

A recent project we did for FVA, a branch of the German trade association VDMA for companies that provide drive-train systems and components, bears this out. Managers know this means they must manage expectations and shift mindsets to appreciate the case for change.

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Five Good Reasons to Champion Auto-Analytics in Your Organization

Harvard Business Review

While business processes use advanced analytics to predict customer demand and production, knowledge workers must guesstimate whether or when they'll have bandwidth for a new project. However, using personal data (emails, calendars, etc) and spreadsheets, some practitioners are developing personal yield management tools.