Engaging Leader

FEBRUARY 18, 2014

However, the tech research firm Gartner made headlines in late 2012 when it predicted that 80% of current gamified applications would fail to meet business objectives — due to poor design, ineffective communication, or ill-defined business objectives. How do they like to engage?"

McClelland 159

McClelland Arkes Business Objectives Maslow 159

Engaging Leader

MARCH 26, 2014

Assuming you have defined the right business objectives, the most important key for successful gamification is to target the right motivators: the drives that make people want to engage and that stimulate the right thoughts and actions to accomplish your objectives. In this episode, Jesse discusses: The Four “E.A.S.I.”

Business Objectives 127

Business Objectives Objective Wilde Case Study 127

Harvard Business Review

MARCH 24, 2017

The tightly-controlled automotive company fostered a mentality where the lower ranks faced immense pressure to achieve the company’s business objectives. The CEO of Volkswagen from 1993 to 2002 was famous for his willingness to demote or fire employees who failed to meet expectations.

Ethics 8

Ethics Company Incentives Policies 8

Harvard Business Review

MARCH 6, 2014

Tom Falk, the CEO of Kimberly-Clark Corporation since 2002, talks about how the paper company is taking on environmental issues and has been practicing sustainability for 140 years. We support legitimate social and environmental issues that are globally relevant but also have a clear fit with our brands and business strategies.

CEO 8

CEO Company Reputation Energy 8