Strategy Driven

DECEMBER 19, 2010

This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Click here for more information on Explode 6 Direct Marketing Myths.

Direct Marketing 50

Direct Marketing Resources Marketing Newsletter 50

Women on Business

JANUARY 17, 2011

How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. Are they using email blasts, social networking, relationships with key bloggers?

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Strategy Driven

AUGUST 3, 2012

Branch 2: Environmental, safety, IT systems design and computer software, training for computers and technology, architecture, engineering and legal. Copyright 2007-2012 by StrategyDriven, Inc. Consider leaving a comment! This content is intended for personal and non-commercial use only. All rights reserved.

Review 57

Review Company Strategic Planning Industry 57

Strategy Driven

MAY 6, 2011

It may be: human resources, organizational development, training, technology, sales, marketing, advertising, public relations, coaching or financial management. You employ state-of-the-art technology and are in the vanguard of your industry. Advertising is a process, part of marketing and a cousin of sales.

Strategic Planning 82

Strategic Planning Advertising Consultative Planning 82

Harvard Business Review

AUGUST 21, 2014

And it’s not just the financial results that are impressive — Huffington Post has won a Pulitzer Prize, as has Politico, a news organization launched in 2007. The Huffington Post was sold for $315 million in just six years. These examples are not mere exceptions, but part of a growing trend. Publishing start-ups are hot.

Venture Capitalist 8

Venture Capitalist EBITDA Venture Funding Magazine 8

Harvard Business Review

OCTOBER 18, 2012

It released a record-large (for 2007) dataset, with about 480,000 anonymized users, 17,770 movies, and user/movie ratings ranging from 1 to 5 (stars). This is a prediction challenge; Netflix must venture an informed guess that, if someone gave a certain rating to movie a , they will rate movie b similarly.

Wireless 8

Wireless Film Advertising Attrition 8