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How to Compete Like the World’s Most Innovative Leaders

Skip Prichard

I think the most important thing that I look for [when funding a project] is really, who’s that champion?” Bezos’ approach works especially well when the innovation requires overcoming a lot of market/demand uncertainty (will people buy it?) What better way to signal that you have leadership capabilities? Moreover, it’s hard. “I

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As Emerging Markets Slow, Firms Search for “New” BRICs

Harvard Business Review

By all measures, emerging markets are having a tough year. However, multinationals still expect their emerging market portfolios to deliver robust growth and increasing profits based on the memory of their performance in recent, more bullish years. Let’s see how this story is playing out in the different emerging market regions.

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How CMOs Can Get CFOs on Their Side

Harvard Business Review

Marketing is in the midst of an ROI revolution. The arrival of advanced analytics and plentiful data have allowed marketers to demonstrate return on investment with a degree of precision that’s never been possible before. To date, however, the reality of marketing analytics has fallen short of the promise.

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Priorities for Jumpstarting the U.S. Industrial Economy

Harvard Business Review

industries: 35 advanced manufacturing industries such as automotive and aerospace manufacturing, pharmaceuticals and semiconductors; three energy industries including electric power generation; and 12 service industries, from software design to telecommunications. average (20%) of highly intensive STEM occupations.