As Emerging Markets Slow, Firms Search for “New” BRICs
Harvard Business Review
NOVEMBER 28, 2013
Real increases in personal income and access to credit will support growth across all retail categories, but the automotive, consumer electronics, and food and drink sectors will outperform, as consumer taste becomes more sophisticated. The region has piqued executives’ interest, as it benefits from improving business conditions, demand for infrastructure projects, and a strong demographic profile. By all measures, emerging markets are having a tough year.