Harvard Business Review

AUGUST 18, 2015

Most of the features will be incorporated into Outlook 2013 and Outlook Web for Office 365, with more partnerships likely to come. Re-brand Outlook. ” With third party integrations, Outlook can center its brand not on a product that sends and receives email, but on an ecosystem of services that enhances productivity overall.

First-mover Advantage 8

First-mover Advantage Advertising Business Model Brand 8

Harvard Business Review

JANUARY 23, 2013

Clearly there is a first mover advantage in some cases: Chris Brogan developed a passionate following as an early blogger, and Guy Kawasaki jumped onboard Twitter and became a powerhouse there. The "best" platforms will be different for every person or brand.

Media 10

Media First-mover Advantage Early Adopters ROI 10

Harvard Business Review

APRIL 3, 2017

The company was an eager user of my “cascading choices” framework for strategy that I have used for decades and written about extensively, most prominently in the 2013 book I wrote, with friend and colleague A.G. Lafley, called Playing to Win. But it didn’t work in the Where to Play of China.

First-mover Advantage 15

First-mover Advantage Retail Strategy Pharmaceuticals 15

Harvard Business Review

MARCH 6, 2013

While many of these strategies apply both within and outside the consumer packaged goods industry, there is no secret sauce and all marketers should ask themselves what their unique mobile framework should be in 2013, and beyond. By using location and behavior-based cues, savvy brands can reach consumers when and where it matters most.

Strategy 8

Strategy Advertising First-mover Advantage ROI 8