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The Traits of Socially Innovative Companies

Harvard Business Review

In this article adapted from their new book, Jerry Davis and Chris White explore what makes some companies more fertile for social innovation — that is, the ongoing (rather than one-off) initiatives that have positive social impact while promoting the core mission of a business.

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A Survey of 3,000 Executives Reveals How Businesses Succeed with AI

Harvard Business Review

Total investment (internal and external) in AI reached somewhere in the range of $26 billion to $39 billion in 2016, with external investment tripling since 2013. Without support from leadership, your AI transformation might not succeed. Successful AI adopters have strong executive leadership support for the new technology.

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A Working from Home Experiment Shows High Performers Like It Better

Harvard Business Review

Marissa Mayer’s move to ban working from home at Yahoo in 2013 caused a media firestorm over the costs and benefits of this rapidly growing practice. Ctrip decided to run a nine-month experiment with its airfare and hotel divisions in the firm’s Shanghai headquarters call center. Further Reading. Add to Cart.

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The Rebirth of the CMO

Harvard Business Review

McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. To have the influence to help set business strategy for the company, CMOs need to translate customer insights into terms meaningful to senior leadership.

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