The 4 Dimensions of Digital Trust, Charted Across 42 Countries
Harvard Business Review
FEBRUARY 19, 2018
We considered four key dimensions: Behavior, Attitudes, Environment, and Experience. Attitudes : How do users feel about the digital trust environment? A typical way to gauge trust is to survey users with questions such as: How do you feel about the digital environment? We combined responses to multiple surveys from a variety of sources, such as the World Values Survey , CIGI-Ipsos, and Edelman’s Trust Barometer. Fanatic Studio/Getty Images.