article thumbnail

To Succeed in Tech, Women Need More Visibility

Harvard Business Review

A study by Jennifer Glass and coauthors in 2013 found that women leave STEM fields at dramatically higher rates than women in other occupations. Earlier this year we led a thought exercise for 240 senior leaders of a Silicon Valley technology company. ” What can companies do to stop the departure of senior women?

article thumbnail

What You Need to Know About Segmentation

Harvard Business Review

The marketers of Clearblue Advanced Pregnancy Test, a product that can tell you if you’re one-week, two-weeks, or three-plus weeks pregnant, asked a couple of D-list celebrities to tweet out their positive tests back in 2013. For one, he notes, “focus groups are dead.

article thumbnail

What Spinning Off a GE Business Taught Me About Managing Ultra-Fast Change

Harvard Business Review

We hired roughly 1,000 new employees in approximately 15 months to build our operations, human resources, compliance, and technology teams. (We We have hired more than 5,000 new employees since beginning the effort in late 2013.) What words evoked the passion they felt about the organization? What values drove them?