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The Rebirth of the CMO

Harvard Business Review

McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. Says Abi Comber, Head of Marketing for British Airways: “Having P&L responsibility is incredibly powerful.

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Building a Software Start-Up Inside GE

Harvard Business Review

In a departure from GE’s traditional control systems, the Center was not set up as its own business unit with its own P&L, but rather was funded by a $1 billion investment by Jeff Immelt and became part of GE Global Research. It also required us to amend our compensation practices to be competitive in the technology space.”

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Top 10 Sustainable Business Stories of 2012

Harvard Business Review

It was by no means a hiccup-free year on sustainability issues for Walmart, with deep concerns about corruption in its Mexican operations. Keeping the apparel theme, um, running, check out Nike's new shoe with FlyKnit technology. Five Questions For 2013. on to 2013. This is the focus of my next project.).

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Decoding The Truth Of Leading Multi-Generational Workforces

Tanveer Naseer

In some ways it’s only natural that we see an increase in discussions on potential challenges for organizations in operating under a multi-generational workforce. 1) Pew Research Center’s Internet and American Life Project Spring Tracking Survey 2013. Available online at: [link] (2) Costanza D.P., Badger J.M., Mohrman S. &

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