Harvard Business Review

JUNE 12, 2014

The opening statements by Apple’s lawyer, Harold McElhinny, alleging that “Samsung copied the iPhone” and that “Samsung went far beyond the world of competitive intelligence and crossed into the dark side” were translated in a multitude of languages and displayed next to pictures of Steve Jobs, one of the most charismatic CEOs of all time.

Marketing Strategy 8

Marketing Strategy Strategy Marketing Licensing 8

Harvard Business Review

JUNE 16, 2016

Baba Ramdev, the yoga guru owner of the fastest-growing local consumer goods company in India, launched a competing product, advertised as “healthier” than Nestlé’s and at a lower price point than Maggi. We must start to think differently about how business, management, and strategic intelligence works.

Planning 8

Planning Competitive Intelligence Pharmaceuticals Brand 8

Harvard Business Review

MARCH 31, 2015

With potential customers, your goal may involve making initial contact, establishing a brand presence, gathering competitive intelligence, or getting follow-up calls with relevant prospects. Marketing Advertising, Marketing & Public Relations' These goals have inherently different evaluation criteria.

CRM 8

CRM ROI Budgeting Public Relations 8

Harvard Business Review

APRIL 13, 2015

My findings are based on a set of studies: exploratory interviews with 19 people, including successful sales professionals and sales students, and research involving 250 university sales students who sold sponsorships and openings for players in a (real) golf tournament and sold job advertising and recruiting booths for a career fair.

Uncertainty 8

Uncertainty Competitive Intelligence Self-aware Goal 8

Harvard Business Review

OCTOBER 27, 2015

In most companies, marketers are in charge of assessing the competition. Because of this, close to 60 percent of all competitive intelligence professionals report to marketing. Yet the majority of marketers fail to use their competition analysts strategically, instead using them to gather more “recon” data.

Marketing 8

Marketing Competitive Intelligence Porter How To 8

Harvard Business Review

NOVEMBER 25, 2015

Oddly enough, Eat24’s biggest break came when they left Google and Facebook as marketing platforms after advertising rates rose. The marketing expense was 90% cheaper than on Google, Facebook, and Twitter – after all, lots of companies don’t want to advertise on porn sites – but the exposure was 200% higher.

Marketing 8

Marketing Franchising Competitive Intelligence Advertising 8