Strategy Driven

NOVEMBER 1, 2010

Public scandals like the BP oil spill and Goldman Sachs’ mortgage securities fraud compromised consumers’ trust in brands, and as a result, consumer loyalty was at an all-time low. While its recent image advertising campaign is a move in the right direction, it needs to focus within to achieve real change.

Brand 70

Brand Globalization Banking Long-term 70

Strategy Driven

DECEMBER 6, 2010

While a lot of firms advertise how ‘different’ their people are, or how they focus on service, The Bargains Group actually proves this assertion. They don’t advertise or employ salespeople – yet they manage to make millions of dollars selling their products. They don’t even have a voicemail system! The result?

Wilde 50

Wilde Real Estate Discount Advertising 50

Strategy Driven

NOVEMBER 8, 2010

When you stop to think about it, you’ll realize that your fans and followers are essentially volunteering their time and energy to serve as developers, sounding boards, and advertisements for your company. So for goodness’ sake, respect what they have to say and take their input to heart!

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

DECEMBER 5, 2013

“There were catchphrases that had to be hammered into the head of the employees, just like advertising does to the general public.” . “There was a lot of minutia that had to be crammed into the shows,” says Murphy. ” The performances also arrived on the heels of story-driven shows like Oklahoma!

Morale 9

Morale Conference Hammer Film 9

Harvard Business Review

AUGUST 5, 2014

Overly simplistic notions – “the people who do the advertising”– were based on stereotypes that never accurately reflected the range of responsibilities that many CMOs had. To have the influence to help set business strategy for the company, CMOs need to translate customer insights into terms meaningful to senior leadership.

P&L 12

P&L Banking Marketing Call Center 12

Harvard Business Review

OCTOBER 4, 2012

Romney, on the other hand , believes that it's important to constantly remind Hispanics that his father was born in Mexico — thinking that this will create instant loyalty. As founder of the Center for Hispanic Leadership, I can attest to the fact that the U.S. I witnessed this first-hand as I attended three of the events.

Policies 15

Policies Short-term Education Diversity 15

Harvard Business Review

OCTOBER 4, 2012

Romney, on the other hand , believes that it's important to constantly remind Hispanics that his father was born in Mexico — thinking that this will create instant loyalty. As founder of the Center for Hispanic Leadership, I can attest to the fact that the U.S. I witnessed this first-hand as I attended three of the events.

Policies 8

Policies Short-term Education Diversity 8