Women's Leadership Exchange

DECEMBER 2, 2010

After attending the Women's Leadership Exchange Conference in NYC this week - yes, our very own conference - I heard enough from experts and REAL business owners to know that social media marketing is a critical part of the integrated marketing strategy. It needs to be added to the marketing mix like advertising and PR.

Media 77

Media Conference Marketing Mix PR 77

Women on Business

JANUARY 15, 2011

Planning Your Marketing Strategy Quickly and Effectively It doesn’t matter whether you work for a large Fortune. The Marketing Mix Made Easy to Understand and Use While creating your annual marketing plan, using a combination of.

Price 133

Price Press Release Discount PR 133

Strategy Driven

NOVEMBER 29, 2010

If you’re using the same old marketing strategies today because they brought in business in years past, you’re in danger of being pummeled by your competition. Perfect your marketing mix and win with …And the Clients Went Wild! Think about what you can do to repeat your marketing messages to your target market.

Wilde 62

Wilde Tactics Advertising Brand 62

Harvard Business Review

OCTOBER 10, 2014

If you want to get ahead, and stay ahead, you need to rethink your owned media strategy. At the risk of oversimplifying, paid media is advertising and sponsorships, while earned media is public relations and word-of-mouth. Marketing Media Social media' Owned media can be used in B2B as well. Paid and earned aren’t going away.

Media 8

Media B2B Disintermediation Content 8

Strategy Driven

NOVEMBER 13, 2019

Pick the right marketing mix. Today, we have too many options to market a brand. We are no more limited to billboards, print media or tv advertisements. There are options like email marketing, content writing, social media and much more. To sum up, a compelling USP separates you from “noise” and gives you “voice”.

Marketing 11

Marketing USP Strategy Audience 11