LDRLB

MAY 19, 2011

If you expect your employees to provide impressive customer service without providing them the resources they need to make it happen (training, technology, autonomy) you are living in la-la land. less advertising and promotion costs), while employee loyalty hits your bottom line (e.g. Find more great content at www.bretlsimmons.com ].

Heskett 96

Heskett P&L Customer Loyalty Succession 96

Women on Business

DECEMBER 28, 2010

o Make sure your position has P&L responsibility. Your mentor might be able to help identify and facilitate this. Create visibility and credibility for yourself in the organization. o Take on high profile projects. Identify your value proposition. What do you bring to the table? o Build and leverage these relationships.

Press Release 239

Press Release PR Mentor Discount 239

Harvard Business Review

JULY 17, 2014

As an ingredient brand, Intel often struggled to link marketing to P&L impact. Consider how USAA – the nation’s 6 th largest consumer P&C insurer – has reinvented how marketing, finance and data analytics work together, starting with a first-ever partnership between the CMO, CFO and Chief Data Analytics officer.

Finance 11

Finance Marketing P&L ROI 11

Strategy Driven

DECEMBER 2, 2019

Technology has provided us with unprecedented advances, information, knowledge, instant access and entertainment. While there’s no denying that technology has amazing advantages to make it easier for the customer in most cases. However, a company’s biggest expense doesn’t show on a P&L, at least not directly.

Company 72

Company P&L Bottom-up Advertising 72

Harvard Business Review

AUGUST 5, 2014

Overly simplistic notions – “the people who do the advertising”– were based on stereotypes that never accurately reflected the range of responsibilities that many CMOs had. Says Abi Comber, Head of Marketing for British Airways: “Having P&L responsibility is incredibly powerful. The CMO role is undergoing a renaissance.

P&L 9

P&L Banking Marketing Call Center 9

Harvard Business Review

SEPTEMBER 21, 2016

After all, hackers have P&L sheets too. Detecting and removing these kinds of malware helps maintain the integrity of advertising on Facebook, a business-critical operation. For example, it’s still common for consumers to reuse passwords for multiple online services.

Team 8

Team P&L Engineering Cost 8

Harvard Business Review

JANUARY 23, 2015

They are about technology and its dynamics, about a company’s strengths and weaknesses.” It was still not clear that the model made sense.” ” Well, maybe not then. A look through HBR’s archives shows the many ways business thinkers use the concept and how that can skew the definitions.

Business Model 8

Business Model Drucker Christensen P&L 8