Mark Sanborn

SEPTEMBER 17, 2023

Examples: A CEO ignores market research that suggests a new product will not be well-received because he or she firmly believes it’s a good idea. A business leader expands into new markets without sufficient research, thinking that past success will automatically translate to new ventures.

Dunning 104

Dunning Consensus Groupthink Charisma 104

Mark Sanborn

SEPTEMBER 17, 2023

Examples: A CEO ignores market research that suggests a new product will not be well-received because he or she firmly believes it’s a good idea. A business leader expands into new markets without sufficient research, thinking that past success will automatically translate to new ventures.

Dunning 52

Dunning Consensus Groupthink Charisma 52

Harvard Business Review

APRIL 28, 2015

Note that this inclusive process is not decision-making by committee or by consensus. Consider the story of Bud Frankel, the founder of Frankel , a firm that created the marketing services industry (where both of us eventually worked) that gained a national reputation and attracted clients across both the consumer and healthcare areas.

Open-book 8

Open-book Career Rogers PR 8

Miles Anthony Smith

NOVEMBER 7, 2019

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

MARCH 29, 2017

Whether you’re a mentor to a medical resident or marketing manager, the same principles apply. Mentees should work with mentors to create a mentorship team, with members selected for their various areas of knowledge, such as subject matter expertise or career advice. He showed me just how much joy mentoring can bring.”

Mentor 8

Mentor Emotional Intelligence Project Career 8