A Failure That Still Haunts Me
Harvard Business Review
MARCH 17, 2011
But their pushback was firm: disintermediated meetings were preferred to ones facilitated by a third-party like myself. To keep your "slam dunks" from turning into failure, heed this advice: • Go beyond targeting, customizing your message, presenting a strong value proposition, and making it easy for prospects to say yes.
Let's personalize your content