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Entrepreneurs Need A Detailed Understanding Of Their Customer’s Problems

The Horizons Tracker

It’s a problem I argued recently that many peddlers of metaverse technologies are falling foul of. He suggested that the majority of organizations focus on the idea, the product, or the technology. O’Reilly et al highlight the PR/FAQ document that Jeff Bezos requires of anyone at Amazon proposing new ideas.

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CMI Hong Kong: updates from the board

Chartered Management Institute

The session was entitled “Technology and Business Collaboration: Leadership and Management” and was moderated by Dr Alan Miller CMgr FCMI (former CMI Hong Kong Regional Board Member). The pandemic has boosted the application of technologies across both public and private sectors.

Webinar 98
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Lessons in IT Innovation From Silicon Valley

Harvard Business Review

But our recent research has taught us a lot about how management innovations can travel — in this case, from Silicon Valley tech sector companies known for their experimentation and agility in information technology (IT) management to the much older Bay Area companies who are their neighbors. Turning IT into an Agile Business Process.

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What Creativity in Marketing Looks Like Today

Harvard Business Review

In a fragmented media and social landscape, marketers can no longer reach their goals for awareness and reputation just through paid media and PR. Marketers are adopting the business practices of entrepreneurs such as lean startup and agile development. Turn everyone into an advocate. People are the new channel.

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NewTV Is the Antithesis of a Lean Startup. Can It Work?

Harvard Business Review

But as Carlota Perez has so aptly described, all new technology industries go through an eruption and frenzy phase, followed by a crash, and then a golden age and maturity. Then the cycle repeats with a new set of technologies. Startups with huge burn rates — building leases, staff, PR and advertising — ran out of money.

IPO 8
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Will 3-D Printing Cause Traditional Manufacturing to Collapse?

Harvard Business Review

How accurately can we anticipate the future given today’s emerging technologies? The PR boost such research generates leads to greater investment in their capabilities. Small, agile manufacturers will link with large R&D organizations in order to be associated with the social reputation they develop. Take 3-D printing.

FAQ 10
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Advertisers Must Be Inventors

Harvard Business Review

That we're capable of creating new products, constantly experimenting with new ideas, technologies, content formats, and are more prolific. We've already seen that there's power in small, PR-worthy, experimental utilities and content. It demands that we think and act more like inventors. Previously it was 1 and 100.