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Five Steps to Adopting a Beginner’s Mindset for Your Business

Strategy Driven

Eventually, we transitioned to a national model with eight regional fulfillment centers, evolving from a local market model to a regionalized footprint. Instead of brainstorming about promotions or marketing, you could ask your team: why do we sell compact cars? Focus on the Why. About the Author. To learn more visit, www.freeman.com.

COO 132
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5 Mistakes New College Grads Make as They Enter Entrepreneurship

Strategy Driven

Christopher Grey is the co-founder and COO of CapLinked , and enterprise software company offering an information control and risk mitigation platform for the sharing of confidential or sensitive documents and communications outside of the enterprise.

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Five Productivity Mistakes for Entrepreneurs to Avoid

Strategy Driven

Christopher Grey is the co-founder and COO of CapLinked , an enterprise software company offering an information control and risk mitigation platform for the sharing of confidential or sensitive documents and communications outside of the enterprise.

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Introducing 100 Coaches: Pay It Forward Champions

Marshall Goldsmith

Jim Kim – 12th President, the World Bank. Deepa Prahalad – Focused on design and emerging markets. Former Executive VP and Head of Strategy & Transformation at TMB Bank. Telisa Yancy – Chief Marketing Officer at American Family Insurance. Darek Lenart – Senior VP HR, Finance MasterCard.

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The Financial Industry Needs to Start Planning for the Next 50 Years, Not the Next Five

Harvard Business Review

Eastman Kodak is the textbook case for failing to prioritize an innovation agenda; business schools around the world study the ramifications of the company’s ill-fated decision to ignore the digital photography market until it was too late. Its recent launch of Marcus , an online retail bank, is a particularly promising signal.

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The Rebirth of the CMO

Harvard Business Review

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.

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Shadow IT Is Out of the Closet

Harvard Business Review

An impatient marketing or finance manager would, on the sly, secure some extra budget money and hire a contractor to build a little database that tracked mailing addresses or top-line financials. Finally, even large projects can be broken up into what a banking client of mine calls "human bites."