Strategy Driven

APRIL 20, 2018

We are not always happy in our current job, and want to make changes that will improve our lives, self-esteem, and bank balance. However, if you have good people skills, you can be a direct marketing expert, customer engagement officer, or even a nursing practice leader. Take Your Qualifications Further.

Career 52

Career Training Direct Marketing Advice 52

Harvard Business Review

FEBRUARY 14, 2014

At one top retailer, the analytics team was looking to fill a direct marketing measurement position but was not satisfied with the direct marketing experience in the CVs the recruiting team was sharing with them. But there are a range of tactics companies of any size can use to improve their analyst recruiting.

Direct Marketing 11

Direct Marketing Talent Management Marketing Human Resources 11

Harvard Business Review

NOVEMBER 23, 2011

For traditional direct marketers, the Customer Relationship Management aspect of this may at first sound familiar, but the multi-channel digital world brings new twists to the game. They are building content supply chains that are guided by insights into customer behavior and replenished by customer-generated content.

Brand 15

Brand Retail Fashion Supply Chain 15

Harvard Business Review

OCTOBER 18, 2012

If predictive analytics drawing on big data could accurately point to who in particular was about to jump ship, direct marketing dollars could be efficiently deployed to intervene, perhaps by offering those wavering customers new benefits or discounts. With the benefit of big data, will marketers get much better prediction accuracy?

Wireless 8

Wireless Film Advertising Attrition 8

Strategy Driven

AUGUST 3, 2012

Branch 3: Accounting, banking, investments, financial planning, benefits programs, real estate, fund raising for non-profit organizations and investor relations services for public companies. Branch 2: Environmental, safety, IT systems design and computer software, training for computers and technology, architecture, engineering and legal.

Review 57

Review Company Strategic Planning Industry 57

Harvard Business Review

OCTOBER 27, 2011

For example, a bank with millions of customers should have a higher ratio of talking to listening than a supplier of braking systems to automotive OEMs which may have less than twenty. Inputs to the talk side of the calculation would ideally include: Expenditure on advertising, direct marketing, and promotional activities.

Marketing 11

Marketing Automotive Advertising Benchmarking 11