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Why Statistics Need Narrative In Order To Stick

The Horizons Tracker

They tested this hypothesis over three studies, the first two of which required volunteers to read a scenario whereby they had to give advice on either a bank or a holiday destination. They could use either statistical information or stories to do so.

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Does Misinformation Start With Us?

The Horizons Tracker

The researchers were studying a Colombian government microsavings program to encourage banking among low-income Colombians and stumbled upon the role the way people talk to each other plays in the spread of misinformation. Banks were ripping them off, for example, or neighbors were being defrauded.

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Data Analysis Should Be a Social Event

Harvard Business Review

To be sure, much has been written about analysts as storytellers (see, for instance, A Data Scientist''s Real Job on HBR.org) and about creativity as part of the analytical process, but what has not been explored is the storytelling analyst actively participating in co-creating value with others. Innovation'

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Social Capital Is as Important as Financial Capital in Health Care

Harvard Business Review

To give just one example of storytelling, consider how the Cleveland Clinic made its decision to ask every patient seeking an appointment whether they would like to be seen today. You can only make this kind of decision if you have social capital in the bank. Leading Health Care Innovation.

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What Data Journalists Need to Do Differently

Harvard Business Review

By far, the most ambitious, complex, and innovative shortlisted entry in terms of sources of data used is the Japan Broadcasting Corporation’s special program “ Disaster Big Data ”. Why does this matter? How could things be different?

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

Siege Media stands out from the rest by innovating the way they create their content. TopRank Marketing TopRank Marketing has been doing innovative and impactful work with interactive content and B2B influencers for huge brands like SAP, Dell, LinkedIn, 3M, and Oracle for over 18 years. In some cases, they stand to gain the most. (No

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