Harvard Business Review

DECEMBER 11, 2012

If there is one piece of advice that might have saved Danske Bank from an explosion of negative publicity around its latest ad campaign, it might have gone something like this: "A new normal demands new standards.". But what Danske bank overlooked is the most significant element of the new normal for advertisers.

Advertising 16

Advertising Banking Audience Media 16

Harvard Business Review

AUGUST 10, 2015

If you can build that kind of system as an enterprise, there is no reason to break the bank recruiting superstars or otherwise allow the top percentiles of your talent to walk away with “winner takes all” rewards. Southwest operates in an industry that has long been obsessed with asset utilization as the key to competitiveness.

Competitive Advantage 8

Competitive Advantage Storytelling Airlines Human Resources 8

Harvard Business Review

APRIL 29, 2013

To be sure, much has been written about analysts as storytellers (see, for instance, A Data Scientist''s Real Job on HBR.org) and about creativity as part of the analytical process, but what has not been explored is the storytelling analyst actively participating in co-creating value with others. This approach works well in business.

Analysis 8

Analysis Storytelling Brainstorming Telecommunications 8

Skip Prichard

MARCH 3, 2021

We view control over our time as more important than “lots of money in the bank” as a sign of success. The world isn’t going 100% towards raw and away from longer form storytelling or high production value content. But longer form storytelling still connects with us on an emotional level. We want greater self-sufficiency.

Brand 113

Brand Storytelling Trends Content 113

Harvard Business Review

DECEMBER 14, 2010

As storyteller, Jackson hits hardest on the theme of traditions, and how hard they die even when pointlessly damaging. The action asked of each of them by the organizers of "Operation Payback" was so small as to barely interrupt their train of thought. PostFinance, the Swiss bank, did close Assange's account.

Participative 13

Participative Storytelling Download Banking 13

Harvard Business Review

MAY 20, 2014

The second is the International Consortium of Investigative Journalists (ICIJ)’s story about the use of tax havens by China’s wealthiest and the “red nobility>,” part of a much larger project on offshore leaks.

Offshoring 10

Offshoring Media Analysis Project 10

Miles Anthony Smith

NOVEMBER 7, 2019

T Brand Studio Aside from partnering with big brand names, they use their authentic journalistic and storytelling approach to create custom content that is as compelling and fascinating as the rest of their journalism. That stodgy old school types of businesses can't benefit from this (think CPA, Insurance, Banking), to name a few.

Marketing 105

Marketing Content Audience Brand 105