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Diversification Putting Pressure on FinTech Executives

N2Growth Blog

Although digitization has a significant catalytic effect on these processes, a successful diversification strategy would still need a solid basis and a set of scalable growth patterns that could apply to target markets. A company with a robust value system that resonates with all employees and customers will draw more people to its product.

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Salespeople have questions, Jeffrey has answers.

Strategy Driven

Jeffrey, I am a marketing and sales rep for a company that sells emergency cleanup services. Jeffrey, My company helps small B2B businesses plan a video strategy and develop web series and webinars to tighten their bond with their customers. What’s your proactive marketing approach to loyalty? Best Regards, Jeffrey.

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The Imperfect Balance Between Work and Life

Harvard Business Review

Co-workers who bond with one another over after-hours beer and pizza do not necessarily form better teams, but they pressure others to think so. Flaws are built into Amish quilts, for example, out of the belief that only God can make things perfect. Does that kind of belief system make it easier to accept limitations and tradeoffs?

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Win the Pitch: Tips from Mastercard's "Priceless" Pitchman

Harvard Business Review

When I asked Larry Flanagan, who went on to become MasterCard's celebrated CMO, about their decision to award us the business for the Priceless campaign, he said, "We bonded because McCann Eriksson understood the deep desire of the MasterCard customer, but they understood MasterCard's deep desire, too.". but we're not so sure we can.