Belief Systems Engineering Leadership Technology 
CO2
APRIL 1, 2022
The founder who started the company might still be involved, and their presence and leadership help the purpose remain clear. Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. They define your shared belief system. Too often, the focus turns to profit.
CO2
APRIL 1, 2022
The founder who started the company might still be involved, and their presence and leadership help the purpose remain clear. Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. They define your shared belief system. Too often, the focus turns to profit.
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Harvard Business Review
APRIL 13, 2016
A company’s past is often deeply rooted in its culture, comprising habitual processes, rituals, and belief systems. By the 1990s, IBM had become the go-to provider of enterprise information technology — hardware, software, and systems integration — for large and midsized businesses.
Harvard Business Review
OCTOBER 4, 2011
It's the company's deeply embedded belief system, its prevailing ethics, and the way people within the company interact with each other and with customers. The DNA that has been in HP's bones from the start is all about excellence in hardware engineering. Fundamentally, people just do not see software as part of HP's DNA.
Harvard Business Review
FEBRUARY 25, 2013
There is no single greater influence over the success of the sales organization than how the sales leadership creates the sales culture and environment for the people who will work for them. In addition, the senior leadership team typically does not micromanage their sales teams below. They Suspend Negative Belief Systems.
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