Strategy Driven

DECEMBER 18, 2014

Communicating with colleagues, manipulating spreadsheets, entering customer information into a CRM… these are all examples of time-consuming manual processes that can be done better and faster by someone (or something) other than you. Books typically valued from $14.95 – $29.95 Book value is not guaranteed.

CRM 70

CRM Software Efficiency Learning Curve 70

Strategy Driven

NOVEMBER 25, 2013

WHAT’S THE REAL CHALLENGE WITH CRM? CRM adoption rates would triple if salespeople viewed it as something that could help them make a sale. If you have CRM software for your sales and service people, and you have a 72% adoption rate, that means 28% of your sales team, and/or your service team, did NOT adopt it, and most likely hate it.

CRM 58

CRM Customer Loyalty Competitive Advantage Belief Systems 58

Strategy Driven

JULY 15, 2013

Add them to your CRM notes. Get to know the boss and make sure they know your value. Print your CRM history and present it to the new person so they can see your relationship and your value. All of a sudden, CRM diligence can have an impact.). Books typically valued from $14.95 – $29.95

CRM 58

CRM Customer Loyalty Competitive Advantage Books 58

Strategy Driven

NOVEMBER 4, 2013

Jeffrey, You are pretty critical of CRM systems. How do you suggest someone shows the value of CRM to the sales users? Mike, Make the CRM applicable to the sales cycle, not just what they did on Tuesday. Books typically valued from $14.95 – $29.95 Book value is not guaranteed.

CRM 58

CRM Advertising Customer Loyalty Competitive Advantage 58

Strategy Driven

DECEMBER 27, 2013

CRM pioneer Mike Muhney, the co-creator of ACT! Books typically valued from $14.95 – $29.95 Book value is not guaranteed. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. About the Author.

CRM 68

CRM Competitive Advantage Content Resources 68

Strategy Driven

NOVEMBER 22, 2013

CRM pioneer Mike Muhney, the co-creator of ACT! Books typically valued from $14.95 – $29.95 Book value is not guaranteed. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. About the Author.

Succession 57

Succession CRM Competitive Advantage Drucker 57

Strategy Driven

DECEMBER 13, 2013

CRM pioneer Mike Muhney, the co-creator of ACT! Books typically valued from $14.95 – $29.95 Book value is not guaranteed. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. About the Author.

Management 63

Management Reputation CRM Competitive Advantage 63