Strategy Driven

SEPTEMBER 27, 2013

Some compile complex Customer Relationship Management algorithms to develop and maintain these relationships. The challenge of sustaining long-term value pushes businesses toward considering short-term relationships as the easiest route to profits. The Powerful Role of Trust. And if trust is lost, the relationship is lost as well.

Aaker 63

Aaker Short-term Marketing Benchmarking 63

Strategy Driven

JANUARY 17, 2014

As a result significant business resources are wasted buy an over-reliance on market research that poses only rational questions but neglects to probe customers’ emotional reactions that lie hidden within their answers. He is the author of the book, Empathetic Marketing published by Palgrave. Book value is not guaranteed.

ROE 50

ROE ROI Letter Airlines 50

Strategy Driven

NOVEMBER 15, 2013

Recognizing this fundamental difference, Universal changed its marketing from promoting what it wanted consumers to experience to a testimonial to what the experience was already providing. No longer focusing on their marketing platform – “ride the movies”– they built a new strategy – “Experience an extraordinary escape at Universal.” .’

Press Release 50

Press Release Marketing Human Needs Advertising 50

Harvard Business Review

AUGUST 15, 2016

They contribute tremendous value to their organizations through their market insights and direct communication channel with customers. So they help their companies with product development, marketing strategy, and customer service by serving as the Voice of the Customer internally. Great brands avoid selling products.

Brand 8

Brand Disintermediation Price Long-term 8