Books Leadership Market Segmentation Technology 
The Empowered Buisness
APRIL 6, 2014
We need more knowledge or technology to beat our competition. The Real Problem Is Your Leadership “Map.”. In the 1930’s, Alford Korzybski, in his book “Science and Sanity,” made a profound statement about human nature. It’s within your control to look for market segments or industries still in a growth mode.
Eric Jacobson
JULY 29, 2012
In his new book, Social Marketology , Ric Dragon , CEO of DragonSearch , recommends business leaders and marketing team leaders follow these eight tips to avoid making social media mistakes: Avoid mixing the technologies used for the organization's social media with individuals' personal accounts. When appropriate, use humor.
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Coaching Tip
APRIL 9, 2015
But is the ability to juggle “Facebooking” a friend while scanning an email, texting on your cell phone, and tweeting about your latest technology tip really such a good idea?”. Yet, most leadership teams fail to do so. Then a few years down the road, their growth flat-lines. They are scrambling desperately for growth.
CO2
JANUARY 2, 2011
RSS Feed Schedule a Call Free E-Book Assessment Test Coffee Schedule Coaching Lunch About Us CO2 Story Our Approach Our Successes Our Executive Coaches Gary B. I think it was the graphic design of the book that first caught my eye. I could see there was something new about this book and how the authors thought about business models.
Harvard Business Review
FEBRUARY 7, 2013
Moreover, "live life" has been inexorably increasing in popularity over the last century, as my Ngram comparison of usage in English-language books shows. More than a century after Thoreau, a prominent leadership researcher echoed this insight with empirical evidence , noting that ".an Words matter. They frame how we think.
Harvard Business Review
JULY 25, 2012
The result was a 15% increase in new revenue, and a leadership position in a new market segment. Filters , on the other hand, are like deeply knowledgeable acquiring editors, skilled at finding the next best-seller in a stack of book proposals.
Harvard Business Review
MARCH 22, 2017
Today, the ability to measure data and adjust strategies in real-time enables marketing to prove its value to the business in entirely new ways. Cisco has created a real-time, online dashboard where the entire marketing organization can look at performance.
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