Harvard Business Review

OCTOBER 24, 2012

Collaborative activity is the "secret sauce" that enables teams to come up with innovative new products or creative, buzz-worthy marketing campaigns. Many managers have been fearful of using social media beyond marketing purposes. Some experts, for example, contend that leadership is more nature than nurture.

Team 9

Team Succession Hypercompetition Teamwork 9

Steve Farber

FEBRUARY 21, 2017

It’s up to them to do the film study, put in the reps at practice, spend the time in the weight room, eat and drink the right things, and put themselves in the best position possible to make plays that will determine the outcome of the game. Then I invited them to San Diego to brainstorm with me for a few days.

Film 58

Film Brainstorming Skills Training 58

Harvard Business Review

OCTOBER 11, 2013

Four years ago, Craig Hatkoff, co-founder of the Tribeca Film Festival, approached me about a brainstorm: an event recognizing and celebrating breakthrough innovators. Celine Schillinger sought to change the leadership landscape of Sanofi, a major pharmaceutical company. If you say we should, let’s do it.

Innovation 11

Innovation Christensen Decisionmaking CTO 11

Harvard Business Review

JUNE 3, 2016

The group brainstormed around this idea, and began to conceive a dramatic new prototype that would enable them to attract a new, younger audience. For instance, the marketing person was on the programming team, and the woman who would be responsible for programming at the new SFO venue joined the experience team.

Audience 8

Audience Brainstorming Project Class 8