Career Advancement

AUGUST 27, 2018

Reaching out to influencers in your organization can help you make the most of such victories. According to a recent Nielsen survey, the opinions of people we trust are what influence us most when it comes to branding. Use this to your advantage with personal branding.

Brand 166

Brand Brainstorming Creativity Brand Management 166

N2Growth Blog

JANUARY 16, 2011

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. If not, then this post is for you.

Brand 382

Brand Brand Management Blog Media 382

N2Growth Blog

JUNE 11, 2010

While anyone can have a social media presence, not everyone possesses social media influence. You might have something to say, but without influence, nobody will be listening. Put simply, having a social media presence without influence is little more than an exercise in frivolity. News Flash: you can’t.

Media 407

Media Influence Blog Real Estate 407

N2Growth Blog

APRIL 20, 2010

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271

Brand Blog How To Public Relations 271

Skip Prichard

NOVEMBER 16, 2021

Why is it important to manage your reputation? Lida Citroen , an expert in the field of reputation management, has a resource to anyone who wants tips to build a reputation that can withstand negative influences and becomes stronger over time. I love speaking with young people as they start off their careers.

Reputation 124

Reputation Brand How To Media 124

Skip Prichard

SEPTEMBER 24, 2019

Over the past 27 years of my career in marketing, brand management and executive search + coaching, I’ve found time and again that organizations have blind-spots when hiring talent. How do you influence hiring managers to slow down and find unicorns? I recently spoke with her about her research and work. .

Emotional Intelligence 74

Emotional Intelligence CTO Stress Exit Strategy 74

Harvard Business Review

JANUARY 26, 2012

Instead, perhaps this: "How do market research findings influence product design?" Or this: "What are the differences in careers involving market research compared those in brand management?". If they're known for marketing, you can be sure they do market research. Make your case.

Learning-by-Doing 14

Learning-by-Doing Marketing Brand Management Open-book 14