Coaching Tip

JUNE 10, 2015

Professor Wayne Baker in his book, "Achieving Success through Social Capital: Tapping Hidden Resources in Your Personal and Business Networks" says, "There is deeply rooted myth in North American culture that shapes our behavior. Whether you recognize it or not, each day you are building your brand--the good, the bad and the ugly!

Career 70

Career Succession Social Capital Management 70

Skip Prichard

JULY 22, 2019

Tesla’s genius and education led him to develop the foundations for electric induction motors, wireless telegraphy, radios, neon lamps, and remote control. 1] He also worked hard to build his social capital with other talented inventors, but also with wealthy families and financiers like J. I think ideas come from everywhere.

Innovation 80

Innovation Social Capital Reputation How To 80

Coaching Tip

FEBRUARY 12, 2014

Creating unique brand-related experiences that the influencer will then report on to peers communicates your competitive advantage. Becoming aware of our personal reactive tendencies is crucial if we want to make sense of our toxic behaviors, understand why we have permitted these gremlins to continue, and develop a plan for taming them.

Influence 121

Influence Self-aware Competitive Advantage Social Capital 121

LDRLB

APRIL 23, 2012

We all know the companies and brands that failed to find this delicate balance: Kodak, Blockbuster, Borders, and the list could go on and on. Today’s innovators know that services, business models, collaboration, relationships, networks, knowledge, and social capital are the keys to the future.

Innovation 114

Innovation Kaplan Short-term Long-term 114

LDRLB

APRIL 23, 2012

We all know the companies and brands that failed to find this delicate balance: Kodak, Blockbuster, Borders, and the list could go on and on. Whereas innovation used to be all about research & development, technology, and product or service innovation, what’s required for innovation today goes far beyond the traditional nuts and bolts.

Innovation 113

Innovation Kaplan Short-term Long-term 113

Harvard Business Review

DECEMBER 10, 2015

The free-flowing exchange, in which employees, partners, and collaborators gain social capital through their creative input, has helped propel growth. Marketers have always understood how great messaging contributes to the success of new products, services, and brands. Some eventually cross over to become full-time employees.

Creativity 8

Creativity Storytelling Social Capital Open-book 8

Harvard Business Review

JULY 24, 2014

A more current corollary might be, “Brand-building is too important to be left to the brand people.”. The historical role brands have played – serving as symbols to guarantee a certain level of quality or as images to attract attention – is no longer relevant or useful today.

Brand 8

Brand Strategy Advertising Brand Management 8