Remove Business Intelligence Remove Execution Remove Incentives Remove Management
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A Survey of 1,700 Companies Reveals Common B2B Pricing Mistakes

Harvard Business Review

It traced much of the cause to a mismatch between its sales incentives and pricing strategy. On average, large capability gaps exist in price and discount structure, sales incentives, use of tools and tracking, and structure of cross-functional pricing teams and forums. Insight Center. Data-Driven Marketing. Sponsored by Google.

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Just Adding a Chief Data Officer Isn’t Enough

Harvard Business Review

Heightened expectations of expertise are also part of the picture — for instance, GE’s recent transition from asking executives to focus on breadth to focus on depth. If you’ve decided to move ahead, then the next step is to effectively build that role into the rest of the top management team.

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Why Your Analytics are Failing You

Harvard Business Review

But managers still seem to be having the same kinds of business arguments and debates — except with much better data and analytics. We don’t do the analytics or business intelligence stuff until management identifies the behaviors we want to change or influence,” says one financial services CIO.

CIO 8
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What Is Business For? Cast Your Vote!

Harvard Business Review

Along with our partners at HBR and McKinsey, we're delighted to announce those finalists today (in alphabetical order): Progress Out of Poverty: Business Intelligence for Those in the Business of Helping the Poor. Management Innovation According to Nature's Genius. Story Lindsey Alexander and Steve Wright.

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How Investors React When Companies Announce They’re Moving to a SaaS Business Model

Harvard Business Review

But the move to SaaS comes with considerable challenges: Firms will need to change their structure , sales culture, and incentives , and convince existing as well as new customers of the new offering’s value. increase in stock price on the announcement day.

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Why CRM Projects Fail and How to Make Them More Successful

Harvard Business Review

In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. But in my work with clients, when I ask executives if the CRM system is helping their business to grow, the failure rate is closer to 90%. That was actually an average of a dozen analyst reports. The result?

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