N2Growth Blog

JUNE 5, 2011

If you really want to understand a leader’s perspective on the market, ask them about their competition. I’m always on the lookout for new practitioners entering the market where we have practice areas, disruptive technology, or changes in the landscape that could disintermediate certain aspects of the market.

Leadership 353

Leadership PR Disintermediation Supply Chain 353

Strategy Driven

DECEMBER 23, 2013

Over the past two decades, technology has advanced exponentially; and with that burgeoning growth, IT organizations have seen tremendous expansion. Customer centricity: It’s been proven that companies that prioritize their customers see greater business results and continually bring more innovative products to the market.

Organization 73

Organization Open-book Innovation Technology 73

Harvard Business Review

AUGUST 22, 2012

Customer intelligence is at an organizational inflection point. This practice, which is largely the evolution of database marketing, has become a critical driver of business strategy for global organizations in nearly every industry and vertical, because it supports decisions with data. The ability to speak "IT."

Company 14

Company Business Intelligence CRM Marketing 14

Harvard Business Review

MAY 3, 2013

Big Data is what enables banks to predict credit card fraud by analyzing billions of transactions, marketers to understand customer sentiment by analyzing millions of interactions on social media, and retailers to target promotions and offers by analyzing millions of purchases. In contrast, Little Data is what we know about ourselves.

Power 8

Power Health Care Information Technology Loyalty 8

Harvard Business Review

AUGUST 28, 2012

For example, Tesco uses vast data sets culled from decades of customers' Clubcard use to make pricing decisions, influence shoppers to buy specific items, and build loyalty. Can anything be learned about shoppers who don't carry loyalty cards? But that approach doesn't tell a firm about a new or transient customer. Casual browsers?

Retail 12

Retail Wireless Loyalty Chemicals 12

Harvard Business Review

MARCH 18, 2016

The digital marketplace has created a business imperative that every company be — in some way — a technology company. Even the aspects of marketing that aren’t traditionally thought of as being tech-driven, such as event marketing and mail campaigns, now are. Align your vision.

Marketing 8

Marketing Enterprise Architecture Technology Project 8