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GC24: Killer Gamification: Engaging for Impact

Engaging Leader

However, the tech research firm Gartner made headlines in late 2012 when it predicted that 80% of current gamified applications would fail to meet business objectives — due to poor design, ineffective communication, or ill-defined business objectives. How do they like to engage?"

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A Culture of Excellence: An Interview with Melissa Strait

HR Digest

We continue to seek new ways to foster that culture, from Ignite Sessions between teams to share best practices and key learnings, to building a culture of recognition that encourages team members to recognize their peers for living our behaviors and delivering on our business objectives.

Brand 52
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Stop Operating with a Guild Mindset

Harvard Business Review

Like a guild, each of these departments looks to become world-class at what it does. Marketing, sales teams and the DSD force itself operate with tremendous coordination to ensure that they are consistently aligned in their business objectives.

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Connecting Unemployed Youth with Organizations That Need Talent

Harvard Business Review

It teaches young people the dress, demeanor, and collaboration skills expected in a professional setting as well as the technical skills for careers in IT, operations, finance, sales and marketing, or customer service. They screened candidates for comfort with logic and numbers, and then brought them to class.

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The Guru's Guide to Creating Thought Leadership

Harvard Business Review

I list these below as a guide for anyone — from bloggers, to academics, to strategy consultants — looking to produce world-class thought leadership. During difficult economic times, organizations often seek ideas on how to cut costs or perform operations more efficiently. Tune Your Idea to the Zeitgeist.

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Global Companies Need to Adopt Agile Pricing in Emerging Markets

Harvard Business Review

It’s also a massive operational challenge because companies are not set up to make very frequent pricing changes, whereas currencies can move hugely overnight. Is it middle-class consumers? Small and medium-sized businesses? That can lead to market share loss, as well as drops in revenue. Is it market share?

Price 8
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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

In spite of being a small agency, they manage to have a blog read by over 25,000 people monthly, a weekly podcast series, e-books, e-learning classes, surveys, and more. Some companies haven’t used an agency because they believe no one knows their product and the reason for operating in their space as well as they do.

Marketing 105