Career Handbook Marketing Project 
Leading Blog
MARCH 1, 2020
Marketers want to change their customers’ minds and leaders want to change organizations. Embarking on a journey of self-reflection and discovery, he forged a path to revolutionize his leadership and transform his career trajectory. Create the Future + the Innovation Handbook : Tactics for Disruptive Thinking by Jeremy Gutsche.
Eric Jacobson
MARCH 5, 2020
Flip the book over, and you have Gutsche’s updated and expanded, bestselling, Exploiting Chaos , book now called, The Innovation Handbook , featuring memorable real-world case studies and plenty of thought-provoking questions to inspire next steps for innovation. It's the ideal guide to turn your big idea into a reality.
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Great Leadership By Dan
JANUARY 30, 2020
When was the last time you saw a major planned project suffer from a cost overrun ? It’s not as common as you might think for a project with a clear plan to come in at or under budget. For instance, a 2002 study of major construction projects found that 86% went over budget. First, break down each project into component parts.
Eric Jacobson
OCTOBER 13, 2020
Flip the book over, and you have Gutsche’s updated and expanded, bestselling, Exploiting Chaos , book now called, The Innovation Handbook , featuring memorable real-world case studies and plenty of thought-provoking questions to inspire next steps for innovation. It's the ideal guide to turn your big idea into a reality.
Great Leadership By Dan
SEPTEMBER 3, 2013
Here’s why: “Most organizations see leaders'' as drivers of results - exceeding sales quotas, deepening market share, boosting profits, etc. Do employees feel that their boss honors their career aspirations, building needed skills that serve their organization now and in the future?
Eric Jacobson
DECEMBER 17, 2020
I selected this book because Magnuson tells it like it is, provides clear, practical, actionable advice and speaks with authenticity and in a conversational style that will resonate with young career professionals. Call it a blueprint, handbook, guide or manual, Stand Out! I've also been a part of (and led) several YP groups.
Harvard Business Review
MAY 9, 2013
Recently, the marketing director for a tech start-up told me that her CEO was furiously drafting job descriptions for a half-dozen summer interns. As the director of marketing looked at her CEO quizzically, she asked, "you know you need to manage all those interns, right?". Interns are great for project-based work.
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