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The Dangerous Tension Between CMOs and CIOs

Harvard Business Review

However, a survey just conducted by Accenture Interactive (see The CMO-CIO Disconnect ) points to a downright unhealthy relationship in many C-Suites which can do nothing but damage to firms. Thus, even though both marketing and IT professionals say they want to be more collaborative, meaningful collaboration is unlikely to occur.

CIO 8
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How CMOs Can Work with CIOs to Gain Customer Insight

Harvard Business Review

Better insight from customers can drive serious growth in your company, at least according to a recent study by IBM of over 1700 CEOs. But today, acquiring and interpreting customer data inherently must involve both the marketing and IT departments. Below are four suggestions for building this power partnership in your company.

CIO 8
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Why the great resignation can be stopped with a great conversation

CEO Insider

Most of the labour market movement we have seen in […]. Everyone who knows me, knows I reject ‘The Great Resignation’ – it’s a million-dollar catch-phrase, but it’s quite dangerously misleading. This is not a great resignation – which suggests that people have made a sudden decision to do something dramatic that we didn’t see coming.

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Hyperautomation is Already Here, Bringing with it Hyperdisruption

CEO Insider

I don’t want to scare you, but the status quo is a death sentence. Most modern organizations are run using systems and strategies that will seem almost comically outdated a few short years from now.

Magazine 119
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Bali and the “Wanna Be” Digital Nomad

CEO Insider

There is nothing like escaping the winter of Melbourne, Australia, for the warmth and relaxation of Bali. The beaches, the rice terraces, the mountains, the beautifully kind people, the food, the vibe – there are so many reasons to make Bali your next holiday destination. But, what if you want more than a holiday? As […].

Magazine 111
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Welcome Home!

CEO Insider

I write about high-performing groups and teams. Venturing into an article about travel is as much a departure for me as my recent trip to Mexico. My wife and I reacquainted with our favorite resort – Esperanza in Cabo San Lucas, part of the Auberge Resorts Collection.

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Want to Sell More Homes? It’s Time to Work on Your Real Estate Brand

CEO Insider

While moderating somewhat due to rising interest rates and other factors, the real-estate housing sector continues to generate record sales — particularly in certain pockets throughout the country, including cities in Florida, North Carolina, Arizona, Colorado, New Mexico, Texas, and California.