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The Sales Role Multinationals Need in Emerging Markets

Harvard Business Review

For many executives battling through economic headwinds in emerging markets, the answer tends to be wherever they think someone will provide the strongest boost to top-line growth, which usually means hiring an additional sales or marketing manager to support the commercial front lines. This is a problem for several reasons.

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How GM Uses Social Media to Improve Cars and Customer Service

Harvard Business Review

social media users actively seek customer service through social media, according to Nielsen and McKinsey Incite , we’ve made getting globally aligned one of GM’s priorities. The idea for a global Social Media CoE didn’t happen overnight. As with any new endeavor, we have been learning as we go. Keep it simple.

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The Big Disconnect in Your Talent Strategy and How to Fix It

Harvard Business Review

This leaves operating managers, the ultimate “consumers” of talent, to choose between two talent acquisitions methods (or “sourcing channels”): Either engage HR to acquire employees or engage Procurement to acquire contingent workers. Educate leaders on how and why to optimize a blended workforce.

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Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

Strategy Driven

To demonstrate it, we’ve examined a number of industries and mapped the level of capabilities coherence in the portfolio of each of the major players against their operating margins over the past five years. Companies today operate in a business environment that encourages incoherence. We call this measure the ‘coherence premium.’

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How Multinationals Should Be Planning for Brexit

Harvard Business Review

The sooner firms have a Brexit plan, the faster they can focus on managing these competitive dynamics. This group should represent a variety functions within the organization exposed to Brexit: supply chain, channel managers, procurement, marketing, sales, public affairs, governance, and financial controlling, among others.