article thumbnail

The Sales Role Multinationals Need in Emerging Markets

Harvard Business Review

When we surveyed over 160 global executives, we found that companies who hired a dedicated channel manager to manage their third-party distribution relationships within the last five years reported a 11.1% average increase in top-line revenue growth as a result of that hire.

article thumbnail

How GM Uses Social Media to Improve Cars and Customer Service

Harvard Business Review

social media users actively seek customer service through social media, according to Nielsen and McKinsey Incite , we’ve made getting globally aligned one of GM’s priorities. The idea for a global Social Media CoE didn’t happen overnight. As with any new endeavor, we have been learning as we go. Integration is hard.

Media 8
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Big Disconnect in Your Talent Strategy and How to Fix It

Harvard Business Review

This leaves operating managers, the ultimate “consumers” of talent, to choose between two talent acquisitions methods (or “sourcing channels”): Either engage HR to acquire employees or engage Procurement to acquire contingent workers. Educate leaders on how and why to optimize a blended workforce.

article thumbnail

Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

Strategy Driven

To demonstrate it, we’ve examined a number of industries and mapped the level of capabilities coherence in the portfolio of each of the major players against their operating margins over the past five years. Companies today operate in a business environment that encourages incoherence. We call this measure the ‘coherence premium.’

article thumbnail

How Multinationals Should Be Planning for Brexit

Harvard Business Review

The sooner firms have a Brexit plan, the faster they can focus on managing these competitive dynamics. This group should represent a variety functions within the organization exposed to Brexit: supply chain, channel managers, procurement, marketing, sales, public affairs, governance, and financial controlling, among others.