Remove CIO Remove Marketing Remove Resistance Remove Technology
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Servant Leadership Observer ? November 2010

Modern Servant Leader

The Modern Servant Leader Servant Leadership & Technology. Technology. Technology. Holocaust and the 2008 Financial Crisis – Leadership Lessons in Resistance. Why Technology Managers Make Great Leaders. Book Says Servant Leadership Critical for Marketing Leaders. Technology Leaders.

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Exploit IT for Strategic Benefit

Harvard Business Review

However, when we ask CIOs how their "enabling" is going, they consistently respond that sometimes it goes well; sometimes not so much. At a recent CIO roundtable, one CIO said that the demand for IT in his company is infinite. And other CIOs nodded in agreement. These are finite resources.

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IT Doesn't Matter (to CEOs)

Harvard Business Review

For a brief period, as they were being built into the infrastructure of commerce, all these technologies opened opportunities for forward-looking companies to gain real advantages. Nor do they understand the CIO''s role or, typically, the technologies that the company deploys. In fact, CEOs avoid IT like the plague.

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The Rise of the Digital CMO

Harvard Business Review

Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. Digital marketing provides targeted reach and measurable impact. Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. Shouldn''t CMOs and all marketers be shocked by this?

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How to Integrate Data and Analytics into Every Part of Your Organization

Harvard Business Review

Many conversations about data and analytics (D&A) start by focusing on technology. A robust, successful D&A function encompasses more than a stack of technologies, or a few people isolated on one floor of the building. Increase market share? Cultural resistance can also become a bigger obstacle than anticipated.

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Reinvent Your Sales Process While Still Hitting Your Numbers

Harvard Business Review

This becomes more critical as market life cycles shorten and the time in which companies can maintain product differentiation shrinks. Buying behavior has changed in many markets. Compressed differentiation characterizes competition in more markets. Disconnected Go-to-Market efforts. Innovate through experimentation.

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Improve Decision-Making With Help From the Crowd

Harvard Business Review

But with the rise of digital technology, and with it the ability to get immediate feedback from customers and communities, crowdsourcing has become a powerful alternative for driving important decisions. Given the success of the program in 2013, IBM’s CIO decided to invest $7 million to expand iFundIT in 2014.