CO2

JUNE 12, 2020

Before reaching the top of the S-Curve, there will be disintermediation, which moves humanity from the current S-Curve to a new one. When we enter commit wholly to one go-to-market strategy as a company or as a society, the environment and, subsequently, the world inevitably has something to say.

Uncertainty 151

Uncertainty How To Competitive Advantage Disintermediation 151

CO2

JUNE 12, 2020

Before reaching the top of the S-Curve, there will be disintermediation, which moves humanity from the current S-Curve to a new one. When we enter commit wholly to one go-to-market strategy as a company or as a society, the environment and, subsequently, the world inevitably has something to say.

Uncertainty 78

Uncertainty How To Competitive Advantage Disintermediation 78

Harvard Business Review

AUGUST 15, 2016

Digital commerce and disintermediation have caused many customers to question the importance of having a sales relationship at all. They contribute tremendous value to their organizations through their market insights and direct communication channel with customers. Great brands commit and stay committed.

Brand 8

Brand Disintermediation Price Long-term 8

Harvard Business Review

JUNE 2, 2014

This is important, because companies that adhere as closely as possible to the patterns of disruption have the greatest chance to create explosive growth and transform markets. But it probably has a more committed user base than any business launched in the last five years. Uber nails this.

Disruptive Innovation 8

Disruptive Innovation Disintermediation Business Model Innovation 8

Harvard Business Review

OCTOBER 1, 2013

As a result, managers are uncomfortable actually moving into action or committing resources, preferring to stay with the business they know rather than possibilities that may or may not pan out. But too often those assumptions are supported by secondary research, educated guesses, or assumptions rather than field tests.

Strategic Planning 9

Strategic Planning Planning Tips Disintermediation 9

Harvard Business Review

OCTOBER 10, 2014

Marketers often distinguish between paid, earned, and owned media. We can see how content, community, and context come together in the owned media strategies of today’s most innovative marketers. There is no doubt that these owned media strategies are complex and require a real commitment of time, energy, and resources.

Media 8

Media B2B Disintermediation Content 8