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Get More from Your Event Spending

Harvard Business Review

Event marketing is currently a very expensive and sloppy process in most firms because the relevant information is fragmented, difficult to assemble, and the “database” is often a pile of business cards. ” But it’s far from moneyball when it comes to event marketing. But it needn’t be that way.

CRM 8
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A guide to great development moves

Great Leadership By Dan

Changing jobs is an often used and effective way to develop new leadership capabilities. While job changes can be a powerful catalyst for development, they can also lead to the derailment of a promising high potential leader. Lessons and Advice Development and results Development assignments are not a free ride.

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How a Food-Ordering App Broke into a Crowded Market

Harvard Business Review

In 2008, he gathered four other Israelis living in San Francisco to be his cofounders and they hired a coder in Ukraine through Craigslist and paid him to develop an ordering app. This ensured two things: a) less competition from large firms and b) different activities required to serve customers.

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Cyber Security in the Internet of Things

Harvard Business Review

This is a fast-evolving feature of the IoT, around which industrial equipment markets have not yet aligned. Soon, however, it became clear how valuable such data would be to their colleagues in product marketing, and in turn to customer service and technical support. Why do we say IoT requires new thinking about cyber security?

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American Competitiveness Demands Immigration Reform

Harvard Business Review

There is wide recognition that we must fix our immigration system, but the many ways in which more open immigration would help build the economy are still not fully appreciated. Having global, cultural, gender, and generational diversity is a serious business asset that confers significant competitive advantage in the global marketplace.