Harvard Business Review

JUNE 12, 2014

The first one is the marketing effect of IP litigation. And this is particularly interesting given the aggressive marketing strategy implemented by Samsung in the past few years. At this point it seems reasonable to add patent litigation to Apple’s history of non-traditional marketing strategies.

Marketing Strategy 8

Marketing Strategy Strategy Marketing Licensing 8

Harvard Business Review

JUNE 13, 2017

That’s why decision makers require spot-on data and efficient, streamlined systems to maintain it. Too many sales teams (and other departments) enter data by hand but create fresh entries instead of searching their systems and updating existing accounts, which muddies their data sets. and Cisco Precision Tools.

Business Intelligence 8

Business Intelligence Affiliate Marketing Competitive Intelligence Retail 8

Harvard Business Review

MARCH 31, 2015

Event marketing is currently a very expensive and sloppy process in most firms because the relevant information is fragmented, difficult to assemble, and the “database” is often a pile of business cards. ” But it’s far from moneyball when it comes to event marketing. But it needn’t be that way.

CRM 8

CRM ROI Budgeting Public Relations 8

Harvard Business Review

APRIL 13, 2015

The students had territories and quotas and used a customer-relationship-management system. Gathering competitive intelligence. Salespeople should be trained to search for knowledge about customers, prospects, competitors, and the overall market. Here are a few such behaviors; best of all, they’re teachable.

Uncertainty 8

Uncertainty Competitive Intelligence Self-aware Goal 8

Harvard Business Review

MAY 23, 2012

As Gentry Lee, chief systems engineer at NASA's Jet Propulsion Laboratory, describes it: "Risk mitigation is painful; not a natural event for humans to perform.". How Competitive Intelligence Rules Encourage Cheating. But limiting the downside does not mean inhibiting risk-taking. MORE ON MANAGING RISKY BEHAVIORS.

Risk Management 9

Risk Management CIO Management Banking 9

Harvard Business Review

NOVEMBER 25, 2015

This ensured two things: a) less competition from large firms and b) different activities required to serve customers. They literally knocked on doors and offered a free website and ordering system to the clients. That’s the “secret” of successful strategies and the essence of competitive intelligence.

Marketing 8

Marketing Franchising Competitive Intelligence Advertising 8

Great Leadership By Dan

NOVEMBER 6, 2007

Make sure the executive understands that a developmental move does not lower the standards – while making sure all of the support systems are in place to ensure their success. There’s three things you need to have for a reasonable chance for success: the right person, the right environment/situation, and the right support system.”

Development 120

Development Advice Learning Curve Execution 120