Harvard Business Review

MAY 18, 2015

For the next year, Jessica Eliasi, then the director of Competitive Intelligence at Mars Chocolate, travelled the world running “competitive simulation” games with local market teams from Russia to Mexico to Turkey to England. To become more agile, s tart by rethinking your competitive intelligence process.

Competitive Intelligence 8

Competitive Intelligence Agility Workshop Definition 8

Harvard Business Review

MAY 1, 2014

Big companies have it easy when it comes to gathering and utilizing competitive intelligence. To make this data useful, designate someone at the company to take control of competitive intelligence. If you make competitive intelligence everyone’s responsibility, it will be forgotten. Use social media.

Competitive Intelligence 8

Competitive Intelligence Market Penetration Maturity Information Technology 8

Harvard Business Review

SEPTEMBER 18, 2013

For instance, Google’s original aspiration was to build the best search engine ever; arguably the organization achieved that. This will enable you to look at data — whether trends, customer research, or competitive intelligence — in fresh ways, to be better prepared for an uncertain future.

Creativity 8

Creativity Trends Uncertainty Strategic Planning 8

Harvard Business Review

FEBRUARY 24, 2014

A strong and growing body of research shows that diversity on teams — especially at the leadership and decision-making levels — drives greater marketplace innovation and profitability. Much of the insight and global perspective American companies need to be competitive can be found on U.S. college campuses.

Diversity 8

Diversity Globalization Competitive Intelligence Competitive Advantage 8