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How Do I Start Your Own Business?

Strategy Driven

If your uptime is close to zero, you need to consider how to use social media effectively. For example, using social media to promote a cruise line targeting people over the age of 55 is virtually pointless. Otherwise, schedule a conference call. For Recording Income and Expenses, Develop a System. Find an Office.

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Case Study: Should an Emerging-Market Incubator Help U.S. Businesses?

Harvard Business Review

They’d bonded over their Miami roots and their desire to make a difference in the world, and soon they began developing Helena’s idea into a fully fledged organization. A local media mogul had already offered $3 million to get an Unamano affiliate going. And that means being in as much of the developing world as possible.”

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The SOBCon Manifesto

Terry Starbucker

I’ve written elsewhere on the history of this annual Chicago conference , and how Liz has been a marvelous catalyst for the magic that has occurred there for the last 3 years running, but today I’d like to write about where SOBCon is going, and why. My partner is Liz Strauss, author of Successful Blog.

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The Benefits of Taking a Slower Approach to Innovation

Harvard Business Review

In our experience, managers tend to focus their innovation efforts on processes that are either large in scale (new products and business models ) or swift in development (hackathons, rapid prototyping, or emerging platforms). Paul Garbett for HBR. There’s nothing wrong with this, per se, as both approaches can pay huge dividends.

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What BMW’s Corporate VC Offers That Regular Investors Can’t

Harvard Business Review

As a result, top founders prefer independent, noncorporate accelerators, and, to date, no corporate accelerator has truly accomplished incubating world-class startups. He also launched a new website and social presence on Facebook, Twitter, and YouTube next to the social media presence of the core BMW brand.

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3 Ways Big Companies Are Connecting with Younger Consumers

Harvard Business Review

Reminiscent of a Starbucks, the storefront includes a coffee bar, a conference table in an open area, and a couple of meeting rooms. SPG Keyless and the Botlr were both developed using cross-functional teams including collocated members from Technology, Brands, Security, Procurement, Marketing, and IT.

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How Ford Is Thinking About the Future

Harvard Business Review

Incubated at Y Combinator, the venture was aimed squarely at the most important, most reliable, most consistent mobility need that consumers have every day: getting to and from work. “We are getting pull from enterprises,” Ford Mobility head Marcy Klevorn said recently on a media conference call.