Remove Consensus Remove Innovation Remove Marketing Remove Parcell
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What to Do When Each Department Uses Different Words to Describe the Same Thing

Harvard Business Review

” and the marketing team provides one answer, sales a second, and accounting a third. Thus, the term “customer” can mean a potential buyer to the marketing department, the person who signed the purchase order to sales, and the legal entity that it bills to accounting. Jorg Greuel/Getty Images.

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Mary Barra Brings Teaming to General Motors

Harvard Business Review

She had “an ability with people” and a track record of bringing new models to market faster and at lower cost. According to a recent New York Times article , Barra is known inside GM as a “consensus builder who calls her staff together on a moment’s notice to brainstorm on pressing issues.”. Innovation is always the product of teaming.

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Will Moneyball Analytics Kill Loyalty and Leadership?

Harvard Business Review

That's the new quantitative consensus reshaping professional sports worldwide. Unlike for a Procter & Gamble or Unilever, Morey muses, there is no "aging curve" for marketing prowess: "We can't say that, after 50, this guy won't have another good marketing idea again.". Future potential matters (much) more than past performance.

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How to Revive a Tired Network

Harvard Business Review

Make you more innovative. And in a connected world, build­ing stronger external networks to tap into the best sources of insight into environmental trends is also part and parcel of the leadership role. That’s how groups become mired in consensus, and after a while, everyone thinks and acts alike. The list goes on.

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