Harvard Business Review

DECEMBER 30, 2016

Surely this cheap, customer-centric, and data-driven innovation would impress the client. To make customers measurably happier, optimization mattered less than innovation. Their optimization strengths had become innovation weakness. Platforms, not processes, make innovations faster and easier to implement.

Process 12

Process Competitive Advantage Outsourcing Supply Chain 12

Harvard Business Review

OCTOBER 19, 2017

First, it announced that it plans to spend $8 billion on original content next year (including on 80 new movies). Makers of original content — including the likes of Disney — are moving away from Netflix. CSA Images/Printstock Collection Vetta/Getty Images. Netflix hit the industry with some bombshell moves this month.

Mass Marketing 8

Mass Marketing Content Price Industry 8

Harvard Business Review

OCTOBER 11, 2011

Pampers is now one of UNICEF's largest corporate donors, yet the campaign has delivered year-on-year growth for P&G's brand even in its toughest markets. The result is a new model for cause-related marketing, an innovative way to strengthen mature brands, and a path-breaking avenue to raise money for the big issues.

Maturity 10

Maturity Mass Marketing Brand Comparison 10

Harvard Business Review

NOVEMBER 30, 2016

This practice leads highly cautious consumers to lump low-risk products in with mass-marketed products that actually merit such a warning and encourages many others to simply ignore warnings. A few innovations impose major risks, or even worse.

Chemicals 8

Chemicals Mass Marketing System Policies 8

Harvard Business Review

JANUARY 3, 2013

Avis has taken an interesting (and bold) step by acquiring Zipcar, absorbing an innovative but struggling competitor at what is likely to be seen as a bargain price while acquiring a small but desirable customer base and gaining a foothold in the rapidly growing world of collaborative consumption.

Disaggregation 9

Disaggregation Hammer Mass Marketing Gordon 9

Harvard Business Review

FEBRUARY 14, 2012

Mass markets were a convenient fiction created by mass media. For example, Netflix might have a passionate set of enthusiasts who review films and recommend content in the same way that GoodReads offers book enthusiasts a venue to exchange ideas. Because that's the point. No, we need to do things entirely differently.

Banking 16

Banking Business Model Supply Chain Mass Marketing 16

Harvard Business Review

FEBRUARY 7, 2018

some people use it some of the time) to mass (e.g., Similarly, categories decline when categories hit their peak and are replaced by better, more innovative categories. Like how the growth of and innovation in food service may eventually turn cooking into a niche hobby like sewing. Categories grow when they go from niche (e.g.,

Strategy 12

Strategy Mass Marketing Business Model Brand 12